ArtExpert can provide its strategic expertise in all artistic disciplines and all cultural industries, for any type of event proposal or cultural or tourist attraction.
Excellence and creativity in service of culture and events
We offer a wide range of services
Our corporate mission: building the future of cultural and event-related projects!
Diversity
Expertise
ArtExpert stands out through its in-depth knowledge of the issues and best practices in the cultural, tourist and event sectors. That knowledge is what allows for the development of concrete solutions tailored to each client’s needs.
Success
An ability to document, analyze and relate culture to social and economic realities.
Reliability
ArtExpert supports excellence and innovation by relying on the ecology of markets in order to contribute in a sustainable way.
The history of our consultancy
ArtExpert is a consulting firm that assists municipalities, governments and private organizations in developing the cultural and event industry in Quebec and in Belgium.
The organization has been headed by Nathalie Courville since August 2022.
It was founded by Louise Poulin in 2002.
“ArtExpert is first and foremost wonderful encounters with all those who truly care about culture and artistic vitality as a key element in society.”
-Nathalie Courville, president of ArtExpert
Our team is made up of gifted minds in Montreal... and in Brussels!
Courville is a recognized expert in strategic planning in the cultural field, tourism, and events; she has worked in these sectors for more than 35 years.
She has founded two communications agencies and held various high-level positions in cultural and event organizations. For many years, she has provided strategic consulting to various cultural structures, associations, and event organizations of all types.
She has founded two communications agencies and held various high-level positions in cultural and event organizations. For many years, she has provided strategic consulting to various cultural structures, associations, and event organizations of all types.
Courville has been an adjunct teacher at the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal and a lecturer on management of cultural organizations in the graduate diploma and master’s degree programs since 2007. She is also a guest professor for event management, marketing, and event financing at the Institut des Hautes études de Communications sociales (IHECS Academy) in Brussels and at the management school in Brussels, ICHEC, in the C-Ship cultural management program. To date, she has trained and assisted thousands of students and professionals develop their management, marketing, and private financing skills in Canada and Europe.
André Courchesne is an adjunct professor at the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal, where he teaches cultural policies and marketing. From 1993 to 2008, he was director of the Arts Division and head of the Theatre Section of the Canada Council for the Arts; during his years at the Canada Council, he supervised many quantitative and qualitative research projects. Before joining the Canada Council, he was administrative director of the Festival Trans-Amériques, administrative director of Théâtre le Carrousel, and a consultant for a number of arts organizations.
Courschesne holds a PhD and a master’s degree from HEC Montréal and has a degree in theatre from the Université de la Sorbonne Nouvelle (Paris). For his doctoral dissertation, he conducted qualitative research on parents’ motivation in cultural transmission. He has conducted research for the Canada Council for the Arts and a number of cultural policy reviews for cities and municipalities.
Hugo Dufour has made his mark in the Montreal art world in the last few years as a researcher, cultural worker and a curator. Through his work as the founder and administrator of the Celine Bureau art residency and as a producer in multiple art festivals, he supports emerging artists and intercommunity collaboration. Recently, he has been researching cultural policy-making with professor André Courchesne at HEC Montréal.
Culture is my passion
With a bachelor’s degree in graphic communications from Université Laval and a specialized graduate diploma in management of cultural organizations from HEC Montréal, I have more than 15 years’ experience in publishing and print media. Starting at Groupe HMH (Hurtubise, XZY, Multimondes) as a graphic designer, I then became a publishing projects manager. In the projects that I managed, I analyzed and studied the competition in order to provide recommendations regarding artistic and marketing positioning. My love of books, and literature in general, was behind my desire to be involved in the cultural field.
With a bachelor’s degree in graphic communications from Université Laval and a specialized graduate diploma in management of cultural organizations from HEC Montréal, I have more than 15 years’ experience in publishing and print media. Starting at Groupe HMH (Hurtubise, XZY, Multimondes) as a graphic designer, I then became a publishing projects manager. In the projects that I managed, I analyzed and studied the competition in order to provide recommendations regarding artistic and marketing positioning. My love of books, and literature in general, was behind my desire to be involved in the cultural field.
More recently, I was director of administration and human resources at the Fonderie Darling visual arts centre in Montréal. For this mandate, I led the work of the communications and philanthropic development teams, and handled general administration of the organization. At the same time, I worked with my team to implement a new database so that we could better understand our clientele and further customize the message that we wished to transmit by offering adapted content.
My specialties are marketing of arts and culture, development of own-source revenues, and human resources management.
The holder of a Ph.D. in business administration from HEC Montréal focusing on how cultural entrepreneurs conceive and develop their entrepreneurial projects, Géraldine Dallaire has been involved in the cultural sector and interested in entrepreneurship for more than 15 years.
She works as a consultant for both cultural and creative organizations (strategic planning, rethinking business models, mobilizing stakeholders) and for institutions seeking to analyze and better understand the issues faced by cultural actors (studies for YES Montreal, Compétence culture).
Her specialty is organizing workshops and training sessions with the aim of providing tools to cultural organizations and cultural entrepreneurs. She has had several years of experience in moderating roundtables, in conferences, in facilitation and in creating workshops and professional training programs. She is regularly called on to deal with entrepreneurship issues in culture. She is the founder of the Pôle entrepreneuriat culturel et créatif in France, which she later introduced to Quebec.
She has also collaborated on a number of research projects, and for the past 10 years has taught or otherwise participated in training sessions to address issues relating to entrepreneurship, cultural entrepreneurship, management and marketing in Quebec, France and in West Africa. She has also obtained official certification in business model design from Yves Pigneur.
For Delphine Jenart, democracy through culture and the sharing of knowledge lie at the heart of her commitment – recurring themes that led to her involvement in the field of technologies that serve culture, or how such technologies can make for greater accessibility of content, on the one hand, and the development of audiences, on the other.
These last 20 years have seen her develop an expertise in strategic communication and in engineering in the French-language Belgian cultural sphere (museums, cultural centres, festivals, Capitale européenne de la culture), but also in support for development of digital innovation at the local level – from start-ups to multinationals – and training in digital occupations. Some of her references: Mundaneum, Mons arts de la scène, Le Botanique, Fédération des employeurs des arts de la scène, KIKK festival, Google, Foire du Livre de Bruxelles, Arts et Publics, Technocité, Bibliothèque nationale de France.
Transmission, communication, education and mediation are the cardinal points of her compass. On that basis she has served as trainer for the non-profit sector, and lecturer at IHECS (Haute École Galilée - Bruxelles) and at Université catholique de Louvain in Belgium.
Following a master’s in architecture and urban planning in Brussels (UCL Louvain) completed in 2018 along with a complementary master’s in event management and communication in Brussels (IHECS) obtained in 2019, Camille was able to broaden her knowledge of these two domains in the course of her professional experiences as part of organizations such as Brussels Major Events and Brussels Expo.
The combination of these areas of training and experiences allows her an exceptional understanding of all aspects of architectural heritage and of culture as well as a comprehensive appreciation of the exceptional synergy that unites them over time.