Catégorie : Economy of culture

Dollars Love Culture

Philanthropy has always been a social occupation; the spirit that guides it is a universal truth. The advantages of philanthropy are many: first off, it allows people to help others in need, and gives the philanthropist satisfaction in knowing that they are giving to a cause (or causes) that they hold dear.

Private-sector fundraising is a priority for cultural organizations and charities alike. Indeed, in an economic context in which other sources of funding are constantly shifting and evolving, private-sector giving is a more urgent need than ever before.

In Canadians value companies that support the arts, more than 80% of corporations and the public believe that engagement with the arts leads to good health and well-being, increases creativity and assists in the intellectual development of children. Arts build healthier and integrated communities; they develop empathy and understanding; and help reduce youth crime and alienation.

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New paradigms in fundraising

What will become of philanthropists in the coming years? In The Evolution of Giving, from charity to philanthropy, the authors note that “boomers, the generation who have always been socially aware and involved, and who have always rejected or redefined traditional values, are taking a closer look at their charitable involvement. They’re examining why they give, what they give, to whom they give, when they give and how they give – both through financial donation, and through volunteering.”

Certain causes are more popular than others. In Trends in philanthropy (in French only), we learn that different generations give differently: Generation Y (born between 1981 and 1995) contributes to 2.3 different organizations on average, and participate in “challenge”-type activities (trecking, hikes, etc), and are attuned to international issues. Generation X (born after 1965) are most interested in leisure and sports, and tend to support local initiatives. Boomers, on the other hand, donate an average of $299 in Quebec and $564 in Canada. People born before 1945 give an average of $405, contribute to an average of 3.8 organizations, favour religious organizations, and volunteer their time locally.

Corporations, who are approached more and more for donations, are looking to define their area of involvement and to ensure positive repercussions for their brand. In the research paper Canadians Appreciate Companies that Support the Arts, the authors note that only 13% of corporate donations from businesses worth more than $25M were given to the arts, compared to the 25% given by small and medium-sizes businesses (SMBs). In addition, more than one in three SMBs (38%) donate to the arts, compared to 71% of larger corporations. Since 2008, the average corporate donation has increased to $69 000 in 2014. 57% of the total contributions are sponsorships, 30% in-kind goods and services and 13% in donations.

The lever effect of the collaborative economy in culture

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Diagnostic de la dynamique culturelle de l’arrondissement du Plateau-Mont-Royal, by ArtExpert, 2014

We now know that the Québécois economy is stimulated by culture, which employs more than 150 000 workers and generates over 5 billion dollars, or 5% of the province’s GDP.

The distinguishing feature of the cultural economy is its collaborative nature. For example, ArtExpert’s Cultural Diagnostic revealed that in the Plateau-Mont-Royal borough in Montreal, a veritable collaborative economy flourishes, with 60% of creative, production or broadcasting partnerships built between cultural or community organizations.

Contributing to the cultural sector in a variety of ways reinforces the idea that “United we stand”. The collaborative economy is the sharing economy: ideas, resources, knowledge, office space, production space, or even a car! In her study Zoom sur l’économie collaborative Charline Legrand notes that « More philosophically, we observe a willingness to bring back meaning to what we do. This quest for meaning, common in Generation Y, is evident in the importance on human interaction and relationships (…) The high degree of interest in the collaborative economy could really not have taken place without the increase in public awareness of ecological issues that has characterized the last two decades”.

Culture, an economic and social issue for Generation Ydollars_culturels

In major urban centres and in rural areas, we see a proliferation of youth involved in economic, social, or cultural projects in their community.

In Montreal, a new movement is beginning to take hold, thanks to the new generation of business leaders investing in cultural organizations. Sébastien Barangé, co-founder of Jeunes mécènes pour les arts, wrote last year in La Presse that «Jeunes mécènes pour les arts will give out $20 000 in grants to emerging artists in November. What’s more, thanks to the Brigade Arts Affaires de Montréal, 100 emerging business leaders will donate a work of public art worth over $100 000 to Montrealers for the 375th anniversary of the City of Montreal”. In addition, in Culture in Montreal: numbers, trends and innovative practices KPMG-SECOR states that between 2008 and 2013, Montreal’s charitable and cultural organizations increased the proportion of private donations from 50% to 66% of their total revenues.

Outside of major urban centres, in spite of a smaller population, it is in partnership with small business owners, local philanthropists and community contributions that organizations that significantly increase the proportion of privately-raised donations on their overall revenue.

Youth from all walks of life now invest in culture thanks to crowdsourcing. A fundraising technique that calls everyone to action, crowdsourcing, or crowdfunding, “helps communities rally around a particular project by asking for small donations ($5, $10, $25, $50) to finance their project”, says Nathalie Courville of KissKissBankBank. These donors provide expertise, money, and their vast network to the organizations raising funds.

In a context in which funding sources are rapidly changing, organizations feel the need to put in place a plan to ensure their future. Although arts funders still provide support, a sophistication of fundraising methods using specific tools for specific asks is becoming the norm across Canada. Cultural philanthropy is, now more than ever, an undeniable force to sustain the artistic community throughout the country.

 

How Canada shines through its artists

While at Canadian Embassy in Hong-Kong, such was my surprise to discover the centerpiece of the meeting room is a work of Ione Thorkelsson, glass sculptor originally from Manitoba. My interlocutor, a Chinese, began the conversation by commenting on Ione’s work. It did not need more to make our business relationship go forward.

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Ione Thorkelsson (b. 1947) “Arboreal fragments” 2004, cast glass, tree sections, brass, lighting, various dimensions, HONG-KONG

I know that culture plays a vital role in the appreciation of our identity and acts as a fundamental characteristic of our nation in the international community. At that very precious moment, art was part of Canadian diplomacy.

The role of arts and culture in Canadian public diplomacy

The Institute for Cultural Diplomacy defines Cultural Diplomacy as a “course of actions, which are based on and utilize the exchange of ideas, values, traditions and other aspects of culture or identity, whether to strengthen relationships, enhance socio-cultural cooperation or promote national interests”.

In 1995, Canada in theWorld recognized Canadian values and culture as the ‘third pillar’ of foreign policy, equal to the first two pillars of economic growth and international peace and security. A most abrupt change was made in 2005 in the foreign policy review A Role of Pride and Influence in the World. Culture as a pillar of foreign policy was completely absent, and cultural relations were few throughout the document.

Yet, in foreign affairs, arts and culture continue to play a leading role in diplomatic strategies in most countries. We then get the opportunity to tell the world who we are and offer a positive image of our country.

“Cultural diplomacy is the use of creative expression and exchanges of ideas, information, and people to increase mutual understanding” stated Cynthia P. Schneider in Cultural Diplomacy: Hard to Define, but You’d Know It If You Saw It

Our artists stand abroad

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Carved glass wall by Marianne Nicolson (Kwakwa̱ka̱’wakw artist, Victoria) “A Precarious State” 2013, carved glass panels, 200 x 1201 cm, AMMAN

Borderless artists and high profile organizations shine and are worldly acclaimed in many capital and great cities. In 2015 it is hard to find regions on our cultural planet where you can not soak in works by our designers or our artists. Our country is undeniably a more fertile breeding ground for the arts.

“Culture is about our image, our values and our identity” says Program Manager and Curator for Visual Art Collection at Foreign Affairs, Trade and Development Canada (DFATD), Dan Sharp. “DFATD acquires original art works from living, emerging-to-mid-career artists from all regions of Canada to reflect our rich and diverse cultural and linguistic heritage.”

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Paintings by Janet Werner (b. 1959, Winnipeg). Left: Girl with Green Collar, 2002, oil on canvas, 208.8 x 173.2 cm; Right: Girl with Tongue Out/Sassy, 2002, oil on canvas, 208.8 x 173.2 cm, BERLIN

In 2015, there are approximately 4000 artists in the collection of Foreign Affairs, Trade and Development, and 6200 works of art. On display abroad is 80% of the collection, in a total of 111 cities, including Embassies, Consulates and High Commission offices and Official Residences. Works of art are displayed in China, India, Russia, Germany, France, Italy, England, USA, Japan, Mexico or Brazil, as well as many others. These works are for display only in public or representational areas of chanceries or designated official residences to which they are assigned.

The country ‘s remarkable collection of artwork expresses the high level of Canada’s creativity both in the arts and in general. The artists whose works are displayed contribute to the high-level of exchanges conversation, on top of the great ideas shared between two countries.

Thanks to Dan Sharp for his inspiring work and to Rachael Maxell for her Paper The Place of Arts and Culture in Canadian Foreign Policy, Canadian Conference for the Arts, 2009